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Soft Skills Training for Retail and E-commerce




The Indian retail industry has experienced tremendous growth over the last decade with a significant shift towards organized retailing. Development has taken place not just in metro cities but also in Tier II and Tier III cities. Retail is now omnichannel with e-commerce being an important part of the growth story. On the other hand, favourable demographics coupled with higher aspirations, rising affluence of consumers and growing preference for branded products will drive retail consumption in India leading to sustained growth in coming years. Government’s drive for the manufacturing sector, its thrust for increasing internet connectivity across the country will also have huge complimentary effect on the Retail industry, and the Retailers must be ready for that.

E-Commerce has taken India by storm in the recent years with an explosive growth trajectory. It was a $12.6 billion industry as of 2013 resulting from a three-fold growth in the previous three years. The sector is bringing in billions of dollars of investment and is in the realm of imagination of whole genre of entrepreneurs. Online Retail is one of the fastest growing segments in the E-commerce space with thousands of varieties of products involved and supported by efficient logistics, technology and infrastructure as their backbone. It is expected to grow five to seven times in the next 3-4 years.

HR Challenges in the sector
  • Cultural alignment with organizational vision, since employees are joining the retail industry from diverse backgrounds
  • Grooming and capacity building of the employee base commensurate to the rate of growth
  • Building the capability of Team Leads, Store Managers, Operation Managers,
  • Employee productivity with focus on scaling up manpower efficiencies to raise user experience
  • Stressful working environment
  • Employee retention, a major issue
  • Employee motivation and empowerment
List of recommended training programs for the Retail and E-commerce Sector:

Communication Skills, Selling Skills, Negotiation and Persuasion Skills, Presentation Skills, Problem Solving, Leadership Training, Supervisory Training for Team Leads, Change Management, Outbound Team Building Training.

Additionally please visit the Retail Training page for details on domain training on Retail / E-commerce available for people employed in this sector.

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