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Sales Training Programs

Whether your client is a MNC or a small business, selling has never been so competitive and demanding. MDS is a leading Sales Training Company that conducts Sales Training Programs intended to develop and sharpen selling skills of your Executives.

MDS conducts multi-tier Sales Effectiveness programs for improving the Selling Skills of different target segments.

  • Retail Sales Training Program for Sales Executives in the B2C category is an intensive workshop
  • Advanced Sales Training Program for Senior Sales Executives and Sales Managers for B2B and B2C categories

MDS also conducts the following Sales Training workshops:

  • Sales Managers Training Program that is anchored on the principles of Sales Management
  • Channel Management Training Program that guides Sales Executives in managing Channel Members
  • Channel Partner Training Program which is on training the trade channel members linked to your brand
Retail Sales Training

MDS conducts Retail Sales Training Program for B2C sales personnel who are engaged in:

  • Everyday sales of Consumer Durable or Industrial products and Services (typically in the dealer / reseller market)
  • Organized Retail stores segment for FMCG, Apparel, Lifestyle, Electronic and other products

Retail Sales Executives el who would like to build a solid foundation and jump start their sales career should join this program.

Retail Sales Training program conducted by MDS is intensive and enhances the selling skills of Retail Sales Executives immensely. The program works around these invaluable concepts:

  • Module 1: Communication skills training is given to the participants. It acts as a primer
  • Module 2: Covers the sales process of converting a prospect into sale, step by step in details
  • Module 3: Customer Service training – pre and post sales

Duration of Program: 3 days

Detailed program outline will be provided after discussions depending on the target group

Advanced Sales Training

MDS conducts Advanced Sales Training Program for Senior Sales Executives and Sales Managers for the B2B and B2C segments.

If giving in to discount pressures, having weak enquiry pipeline, poor closing ratios, reluctant calls, losing orders to competition, ineffective positioning and several problems are nagging worries for you, then we suggest you to attend the Advanced Sales Training Program and take control of the market forces. All of these will be a thing of the past.

The program will lead you to understand the effective Selling Process and train you to anchor the sales process on solutions based selling extending to results based interactions. This workshop enables participants to improve their Selling skills and thereby the ability to increase sales considerably. Sales based Presentation Skills Training is also part of the program that helps create a significant impact on the participants.

The Advanced Sales Training Program is conducted by the soft skills training mode and participants get elaborate orientation on the selling process that helps them to master the important milestones from a value based selling perspective.

Who should attend the Advanced Sales Training Program

Senior Sales Executives and Sales Managers looking forward to sharpen their selling skills for handling higher level customers, application oriented customers or difficult customers should attend this program. This is a great workshop for sales personnel oriented towards value-selling and for those who want to learn and accelerate their career in B2B and B2C segments.

The Advanced Sales Training Program stands out from other workshops by guiding you in skilfully crafting the entire selling process by taking charge of every aspect and finally owning the customer experience. With several presentations, role plays and exercises embedded, the program is high end, yet has a hands-on approach.

Some of the key topics of the program are:

  • Winning important appointments
  • Understanding the potential customer’s needs
  • Talking the customer’s language
  • Understanding the value selling process
  • Making an impact on the customer
  • Closing more sales

Duration of Program: 3 days

Detailed program outline will be provided after discussions depending on the target group.

Please contact us with your needs and we shall suggest the appropriate Training Program.

Sales Managers Training

MDS conducts Sales Managers Training Program that is ideal for First Time Sales Managers and Senior Sales Executives awaiting a larger role. This workshop is conducted in the MDP mode and anchored on the following key topics:

  • Providing Sales Leadership
  • Managing Sales Performance
  • Sales Coaching and counselling
  • Taking the sales team into the future

The Sales Managers Training Program uses role plays, sales scenarios and case studies that provide real life learning of high order. The workshop facilitates continuous learning for senior executives. After attending participants are able to perform their roles more comfortably and supervise, train & coach sales personnel effectively.

We need to remember that sales training is good for the individual, whereas Sales Manager training is for the benefit of the entire sales team.

Program Duration: 2 days

*Please note program content will vary with the needs of the target group.

Channel Management Training

MDS conducts Channel Management Training Program for Corporate Sales Executives who are responsible for managing channel partner programs with the aim of creating and nurturing Distributor/ Dealer/ Retailer as value added asset to their sales and marketing plans.

In a competitive marketplace most companies today depend on their distribution channels. Yet in many cases, an underperforming channel belies the corporate expectations. Why does it happen? Channel Management Training Program conducted by MDS has answer to this and many other questions.

Skills necessary for managing a distribution channel network is different from those needed for handling a direct sales force. The truth is channel partners are all independent businesses with different backgrounds and have their own goals and objectives. It is in this context that sales people must endeavour to align the company’s efforts with that of the distribution channel. Leading companies create a streamlined process of managing the channel partners and also of servicing the end customers smoothly through them

Program Duration: 2 days

*Workshop outline will be provided after discussions only, since it will vary with the organization, level of participation and the nature of issues faced.

Channel Partner Training

MDS conducts Channel Partner Training Program for Channel owners and their Sales personnel to create an effective bridge between the company and end customers. The workshop will be found useful by industrial products, consumer durable, electronic products and even consumer item companies that use channel partners such as dealers, distributors, stockists and value added resellers for serving the market.

The Channel Partner Training Program focuses on the following key areas:

  • Communicating with customers
  • Sales Training
  • Solution Selling
  • After-market Service – the key to repeat customers
  • Operation issues such as, forecasting, inventory management, margins
  • Relationship with the Principal

Duration of Program: 2-3 days as desired by the parent company

For other Sales programs, please visit the page on Executive Education / Management Development Programs.

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Centre for Marketing & Management Development