MDS offers Business Consultancy services across major domains in the following areas to corporate organizations and SMEs:

• Business Strategy, Sales Strategy and Sales Management
• Marketing and Sales Audit
• Business Process Development / Redevelopment
• Channel Management Solutions
• Corporate Training Consultancy
• Comprehensive suite of corporate services

We assist our customers in envisioning & defining Business Strategy for their organization. We will help apply strategic planning tools to analyze the market and capitalize on market opportunities by leveraging existing organizational capabilities and building new ones.

In order to achieve profitable Sales growth, we support our customers on Sales Strategy and Sales Management related areas such as Target markets, Sales methods & tactics, Sales systems, Policies, Promotion, Distribution, and Customer Service

Marketing Audit

Marketing Audit is a powerful approach to assess the robustness of an organization’s Marketing Plan. Marketing Audit takes a holistic view of a company’s marketing environment, objectives, activities, and compares them with the highest standards in the industry. We identify operational strengths and weaknesses through Marketing Audit and recommend necessary changes to the company's marketing plans and programs.

As a matter of fact, Marketing Audit should be the starting point for all managerial actions in Marketing as it provides a systematic pathway to improve future performance. As we carry out a Marketing Audit, in order to create an organizational scorecard for your company for future action, we will ask you questions related to several areas, such as:

• The company’s business and its vision
• The internal marketing environment, corporate culture, plans, marketing organization
• External marketing environment, competition, marketing channels & channel dynamics
• Current marketing platform and practices of the company in terms of Marketing functions (4Ps)
• Marketing metrics of the company vis. a vis. its peers in the industry
• A comprehensive Marketing Audit will also include sales audit (elaborated separately below)

The observations from Marketing Audit will give us the opportunity to address gaps in your Marketing Plan, allocate the right resources for marketing efforts that will help your company enjoy the true Power of Marketing.

Sales Audit

Sales Audit is an objective review of the sales strategy, structure, systems and sales/ service efforts with special emphasis on your people and motivation. Sales Audit is ideally an integral part of the Marketing Audit package so that the composite picture on Sales & Marketing is available to the Management. Yet Sales Audit can be done independently also. Sales Audit areas will cover:

• Sales Functions such as Territory Allocation, Lead management, Order Management systems, Compensation & Incentives, Sales Training, and Marketing Integration
• Customer Service Functions such as CRM, managing the Customer Interaction Centres (CICs), providing technical/ domain related services, and customer service training.

The express intention of Marketing & Sales audit is to address the gap between the ‘as is’ and ‘should be’ states, so that customer satisfaction is enhanced and at the same time the sales & marketing efforts bear improved financial results for the company.

For companies this is an important avenue of growth and pain as well! We provide channel management solutions for marketers to manage, measure, and optimize sales & marketing programs with respect to the company’s indirect sales.

Companies often wonder why business processes do not fetch adequate returns. We assist companies in ensuring that gains in business process development/ redevelopment are perceived and sustained. Not only do we do the gap analysis, we consider the business process changes, look at the overall eco-system and also the management side of sustaining these process improvements.

Creating a training culture runs supreme for developing and nurturing talent in an organization. Based on the needs (TNAs) we will create a training & development platform for our client organizations and support their multi-layer training initiatives through effective design and delivery of programs.

We can also undertake to handle complete training responsibilities for your organisation. We will act as your Training Coordinator for the various types of training, irrespective of our specialization.

We facilitate sales improvement of organizations. In order to map the processes, we will meet your Sales Management, VPs, Directors and other senior management to look at your sales management systems, market situations and organizational culture from different perspectives. Our consulting initiatives will help you to:

• Maximize sales productivity by refining your sales process and optimizing sales cycle time
• Perform Sales Audit periodically to identify areas of improvement in the Sales People, Sales Systems, Policies, Promotion, Distribution and Customer Service
• Channel Positioning, Channel Management & Control, Channel Motivation
• Develop company wide customer service culture that supports sales growth
• Train your sales force to unlock their full potential, and develop them to be the industry’s best

Other Services

Our Business Consultancy Services can span other areas as well as per your organizational requirements that may come up from time to time.