MDS has multiple engagements in the Executive Learning domain. We work as Faculty and mentor for Executives in their pursuit for knowledge in Management, particularly in the Marketing area. We deliver programs through:
Our engagement with B-Schools for formal Executive Education Programs• MDS is engaged with top tier Business Schools of the country and abroad for formal Executive Education Programs. Our senior Faculty in the Marketing area delivers full credit curriculums at B-Schools for their Executive MBA / PGDM Programs that are designed for participants coming from India’s finest organizations.
Short Duration Management Development Programs (MDPs) for Corporate Executives• MDS conducts value added Management Development Programs as part of its in-company Executive Education initiative. The MDPs offer series of knowledge workshops that cover several topics in Marketing and other management areas. For participants, these programs act as the springboard to the next level of business performance.
Some of the MDPs are mentioned below:MDS offers Management Development Program on Business Strategy for senior and middle level Executives who would like to step on to the platform of strategic thinking and its follow through in real life. The workshop deals with the pillars of strategy from scanning the environmental forces to building the different functional strategies that in turn integrate into forming the corporate strategy. The process involves understanding of the current organizational capabilities, to build on them to compete in the marketplace and collaborate with stakeholders to reach a higher level.
Strategy is like the North star that the company leadership follows. A well rounded strategy takes the company ahead even amidst internal strife or a tempest outside. Yet, to think strategically is a difficult skill to master. It is also not the exclusive domain of the C-Suite. The seminar takes the Executives into the process of thinking strategically and in putting up a coherent framework of value creation and value capture for their organization.
The Business Strategy program works around building clarity of thought, foresight and confidence in the minds of the participants for building a better future for their organization that ultimately lead to their individual growth. The sessions are backed up by interactions, exercises, case references, presentations and audio-visuals. Executives take on individual projects to implement in real life based on learning from the workshop.
MDS conducts Management Development Program on Customer Relationship Management which has become part of the Marketing mantra of business in the new millennium.
In today’s changing marketplace, traditional models of running a business are surrendering to the new. Organizations that are fully market driven only can outperform the competition by being totally in sync with customers. Participants will know about the new Customer Relationship Paradigm, the concept of Lifetime Value. Learn how to create Loyal Customers. What participants will learn are all practiced by leading organizations.
The program takes participants through the fascinating world of CRM, its managerial & technical concepts, and creates an interest on how to embrace and leverage CRM even in our daily lives.
MDS conducts Management Development Program on Sales Management & Key Account Management. The program is ideal for First Time Sales Managers and Senior Sales Executives awaiting a larger role. The workshop is conducted in the MDP mode and anchors on the following principal areas of Sales Management:
The workshop lays a focus on Key Account Management (KAM), since as an ongoing process many of the Executives need to handle large, complex clients who are critical to the company business and also to their own careers.
The Program uses sales scenarios, role plays and case studies that provide real life learning. The workshop facilitates continuous learning for senior executives and after attending, participants are able to perform their roles more comfortably and supervise, train & coach sales personnel effectively.
For details on other programs on Sales, please visit the page on Sales TrainingMDS offers Management Development Program on Distribution Channel Management. It is a workshop for Sales / Marketing Executives on how to manage a marketing channel effectively down the line.
In a competitive marketplace most companies today depend on their distribution channels. Yet in many cases, an underperforming channel belies the corporate expectations. Why does it happen?
Skills necessary for managing a distribution channel network is different from those needed for handling a direct sales force. The truth is channel partners are all independent businesses with different backgrounds and have their own goals and objectives. It is in this context that sales people must endeavour to align the company’s efforts with that of the distribution channel. Leading companies create a streamlined process of managing the channel partners and also of servicing the end customers through them
Distribution Channel Management Program conducted by MDS is designed for Corporate Sales / Marketing Executives who are responsible for managing channel partner programs with the aim of creating a value added asset to their sales and marketing plans.
*It may be also logical in this context to hold a Training Program for the Distributor/ Dealer personnel to train them on Selling and Customer Handling Skills and also align them with the company’s policies and practices for better synergy. Please visit the section on Channel Partner Training Program under Sales Training.
For details on other programs on Sales, please visit the page on Sales Training
MDS conducts Management Development Program on Industrial Marketing also known as B2B Marketing for Executives who are first timers in the industrial product business and intend to leapfrog their learning. As opposed to B2C marketing which is a relatively one-sided activity, industrial marketing is often business-to-business and has its unique nature of interaction process. Generally B2B activities involve high unit value of sale. So the stakes of both buyers and sellers are much higher.
The program covers important areas of B2B Industrial Marketing such as the:
The workshop has a different flavour and is typically recommended for Executives who would like to immerse themselves into the B2B business and its nuances.
The program is backed up by interactive discussions, case studies and other learning material and is deemed to be a value-added workshop.
For details on other programs on Sales, please visit the page on Sales Training
MDS offers Management Development Program on Services Marketing for Executives who manage services for their organizations. This workshop is also for Executives who are into the selling of products since most products involve a service perspective, even if latent.
It is known that the GDP of most nations including that of India have gradually become highly dependent on the services sector which currently gets more pre-eminence than manufacturing and other sectors. MDS offers this seminar to capture the significance and uniqueness of services.
The growing importance of services has resulted in the realization of Marketers that managing services requires a different approach compared to selling goods. The reasons of uniqueness stem from the intangible nature of services, perishability and heterogeneity that only increases the need for greater integration of different organizational functions such as, Marketing, Operations and HR. The workshop highlights on the role of such coordinated organizational effort.
It takes participants through the implication of relationships in service, service innovation, customer satisfaction, service recovery and other critical elements such as managing the Service Gaps.
The program provides a new vista of understanding among the Executives on the unique challenges inherent in managing and delivering quality service. Participants also promote a customer service oriented mindset. The seminar is supported by cases studies, exercises, role plays and other interactions.
For details on other programs on Sales, please visit the page on Sales TrainingMDS conducts Management Development Program on Retail Management that exposes participants to the decision making areas in managing Retail operations. It is interactive and supported by extensive references from the world of Retail, great insights on best practices of giant Retailers including global organizations, presentations, case references and video films.
As a budding Retail Manager or as a Senior Retail Executive if you aspire to make a difference in how to conduct the overall Retail business and make it grow, then this is the program you should attend. This workshop will not only increase your knowledge and understanding of Retailing in the 21st century, you will also know how great Retailers operate in India and elsewhere.
Our Retail Management Program focuses on the following key areas:
For details on other programs on Retail, please visit the page on Retail Training
